Poron® Cushioning and PORON® XRD
For over 40 years PORON® Cushioning, manufactured by Rogers Corporation, has provided footwear, apparel, and protective equipment brands with a material that supports, protects, comforts, and most importantly, helps athletes stay in the game. Our Gearing up for Sports series received national press attention for PORON and its partners. Our social media outreach and contest tripled its social site followers and engagement. Our Foamology 101 blog series and partner Q&A’s drove traffic to its website. Other work included leveraging sponsored events, product launches, trade and consumer media relations, trade show and NYC media tour initiatives.